Sales Effectiveness for Small Business Lending (Virtual Classroom)

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Sales Effectiveness for Small Business Lending (Virtual Classroom)


To be effective in sales in Small Business Lending, field sales professionals need strong communication and sales skills and a sound understanding of lending concepts, practices and products. This course aims to meet these needs and increase sales effectiveness of front-line sales resources employed in Small Business Lending. The content has been designed / customised by a former Sales Leader, drawing from over 2 decades of industry experience in this space. The focus has been on keeping the content precise, simple and relevant for the target audience and addressing gaps in critical areas like their basic orientation, conceptual clarity and knowledge, sales planning and execution skills, all of which adversely impact their effectivess and therefore productivity as a front line sales professional.

What you’ll get?

  • 50 hours of virtual classroom training courses
  • Smaller batch size (max 25 participants) to ensure a higher sense of engagement
  • Practical learning through Case Studies, Concept Checking Questions (CCQs) and analysis of sample financial statements
  • Access to complementary TrainingCentral courses of duration 12 hours for additional learning for 90 days
  • Online assessment
  • TrainingCentral Certificate on getting passing marks (minimum 60%)

Hear about the Certification from the Program Designer

Click here for detailed schedule.

SKU: SSESSB_25006 Category:


This is a certification training program offered in in-person classroom as well as virtual classroom mode with scheduled open classes and can also be conducted on demand. If you wish to schedule it for you or employees of your organisation, please share your contact details at

Who can take this Certification?

This program is for those who are employed in a front- line field sales role, employed with a Bank, Small Finance Bank or a Non-Banking Finance Company (NBFC) and who are expected to source customers for lending solutions offered by their organisation, to Small Businesses Entities. The programme is meant for both; people with some prior experience (ideally not exceeding 5 years) and those with no prior experience in Small Business Lending Sales. It could also be useful for fresh graduates with zero work experience, wanting to start their career with a sales role in Small Business Lending.

About the Trainer

The Anchor Faculty is a former banker with over 20 years of Sales Leadership experience spanning across India and the Middle East and an in-depth understanding of the Small Business Lending segment. As part of his former assignments, he has been instrumental in building from the ground up, the Small Business Lending franchise at RAK Bank in Dubai (UAE) and reputed banks in India like Axis Bank and Yes Bank. As an industry practitioner, he offers not just specific training programs for individual front-line sales resources in the Small Business Lending space, but also undertakes end-to-end sales consulting assignments (in non-banking segments as well) for corporates. Worth mentioning here is his intervention as a Business Advisor for almost a year with L&T SuFin, an e-commerce initiative of Larsen & Toubro Ltd, where he played a key role in recruiting, building and grooming their field sales team for Maharashtra.

Click here to view the detailed profile of the trainer; do note that you will be transitioned to an associate site

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Additional information


50 Hrs

Mode of Learning

Virtual Classroom


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