TC has been given the mandate for the first completely online certification for the village-based Bank Sakhi – the GramShakti Worker!
GramShakti Certification is now live 4 states of India with over 350 participants since June 2018. 68 of these participants have completed the Certification. CRISIL Foundation proposes to launch the Certification in other states where it has its operations too.
This 30-hour Certification is fully accessible through this mobile app. To get started, the participant just needs to download and install the mobile app from the GS Website and login into the GramShakti Mobile using his/her mobile number; thereafter he or she can get started with the Certification module by module.
The Certification user environment as well as the content is in the regional languages i.e., Hindi and Assamese languages. The certification spans 11 modules that cover the complete span of Financial Inclusion and Literacy, including modules on Financial Planning, Savings, Investment, Loans, Insurance, Pension and Livelihood. A Special chapter is also included to introduce latest elements in Digital Finance to the participants.
Each module is divided into chapters which explain every topic in an interactive and story-telling format. Once the chapter is downloaded, participant can view it anytime and anywhere without internet connection. As the participant is potentially in remote and rural locations, the app supports offline access feature; once the participant downloads the chapters, module progress can progress even without internet connection.
On viewing all the chapters within the Module, the participant has to pass a Module-end test to be able to proceed with the next Module. The participant has to answer questions extracted from a question bank in randomised manner. The question bank consists of 3 categories of questions: Simple, Moderate and Complex. We have also included module-end context-specific questions to ensure verification of diligent understanding of the module.
Certification credibility is an important consideration. To ensure that application of the Certification is assessed, the certification includes exercises to ensure that participant applies theoretical knowledge to real-life requirements such as making PAN Card application, opening Savings account, preparing household budget and so on. The proven Rubrics Grading method is used to grade exercise-related submissions by participants. That means there are pre-defined parameters on which exercises will be graded.
The Certification grading mechanism takes into consideration Module tests scores and grades assigned to exercises.
The GramShakti Certification is designed keeping in mind our target audience from remote rural part of India. Help Videos have been created for explaining app navigation and frequently faced technical issues. Apart from this, user can seek IT support via e-mail, phone call or over a WhatsApp group chat from published TC numbers and e-mail ids.
From the response we are getting from the field, we are sure that GramShakti will be a gamechanger in making every village of India progressive in financial literacy!
| Assignment name | GramShakti Certification for CRISIL Foundation An online-only 30-hour e-learning-based Certification that a Sakhi (one of the members of a village-based SHG) completes over 3-4 months at the end of which on successful completion, she is made a Gram Shakti Worker. She is the champion of financial Inclusion in her village and the surrounding villages. |
| Location within country: Assam, Haryana, Rajasthan, Maharashtra, West Bengal | Duration of assignment (months): POC: 2 months Project execution: 12 months LMS hosting and customer support: June 2018 to Mar 2022 |
| Name of Client: CRISIL Foundation | Total No. of staff-months of the assignment: 55 months Project Manager 1: 6 months Project Manager 2: 6 months Project Manager 3: 9 months Technical Support: 9 months Graphic Designer: 5 months Subject Matter Expert: 3 months Instructional Designer: 5 months Translator: 3.5 months Voice-over Artists: 3.5 months Illustrator: 5 months |
| Contact Person, Title/Designation | Mr. Abhishek Neelkanthan, Associate Director |
| Start date (month/year): December 2017 Completion date (month/year): Ongoing | No. of professional staff-months provided by your consulting firm/organization or your sub consultants: 70 months |
| Description of Project: GramShakti Certification is a 30 e-learning hours online-only program focusing on financial literacy and Financial Inclusion. The program is targeted for a woman from a rural village in India with a minimum qualification of having completed 10th Standard. The certification is provided through a customised Mobile App with capability to progress offline too, in order to facilitate access even when networks is unreliable. The entire certification is developed in 4 regional languages – Hindi, Assamese, Marathi (ongoing) and Bengali (to be initiated) with a roadmap to develop it in other regional languages. Apart from e-learning, practical exercises are also part of this certification which will prepare the participant for the actual groundwork. For this project, CRISIL Foundation was selected as a finalist for SANDVIC Gender Award, 2019. | |
| Description of actual services provided by your staff within the assignment: Courseware design approach: Conceptualisation of broad design for the entire program and defining the table of content Content Creation: Finalization of content, 1st level review of content, update of content on the basis of the client’s feedback, review of question banks, putting together documentation for various government financial schemes covered under the scheme Storyboard Creation: 1st level review and update on the basis of client’s feedback Graphic Design: 1st level review and update on the basis of client’s feedback Illustration and Artwork: Selection of the 1st look of the character and review of the character created by the illustrator, update on the basis of client’s feedback Translation: Coordination with translation agency Voice Over recording: 1st level review Development of the course: In house Testing and quality check for e-learning content LMS setup & Mobile App customization Post Go-Live: LMS hosting and user management Periodic MIS generation and statistical analysis Customer support via email, call, WhatsApp and its documentation in Bug-tracker Enhancement to include additional languages. |
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