Train-N-Hire Program with Hyperlocal Recruitment, under Certification for the Mortgage Professional (CMP) 

Product Focus  Train-N-Hire Program with Hyperlocal Recruitment, under Certification for the Mortgage Professional (CMP) 
Client  A Leading pan-India HFC Recruit for their recruitment across Maharashtra 
Problem Statement  Recruit fresh graduates and entry-level laterals for requirements in 6 locations in Maharashtra for  set-up of new branches  adding to the strength where it has its presence.  
Target Audience  Fresh Graduates and those in the initial years of the career  Resident in or residing close to the target location of hire.  
Product Details  

Certification for the Mortgage Professional (CMP) – Train-N-Hire Program Train-N-Hire for cost-effective recruitment.

  •  Hyperlocal recruitment for your localised needs 
  • Skilled personnel ready to deploy and be productive right away 
  • Plug-N-Play additional internal modules for a customised learning plan
  •  Advantageous pricing to lower your resource costs  

Access the Corporate Leaflet for this program here.
Access the Retail Leaflet for this program here.  

Business Objective 
  • The product offers resources trained in the mortgage business in locations where the recruitment process would be a challenge.
  •  Client onboards a resource who already has knowledge on the industry, processes, sales, credit and collections terminology and practices and other elements through a 40-hour program Details here.  
  • The subscriber is also trained in interview skills to prepare him/her for the first interaction with corporate recruiters.  
Methodology Followed 
  1. Creation of a dedicated landing page – Click here
  2.  Initiation of a Hyperlocal Digital Marketing (DM) Campaign to receive resource subscriptions to TrainingCentral Marketing Program over various social media channels – Click here for Creatives deployed
  3.  Outreach to local educational institutions for sharing proposition with students through Training & Placement Officers in locations and a 20 km radius around through Digital Marketing 
  4. Scheduling of Webinar for surrogate marketing. Click here for Webinar Post. 
  5. Any other areas to ensure that the subscription targets are met.  
Outcome 
  1. DM Campaign has given us hundreds of leads which the outbound team is reaching out to. 
  2. The DM campaign is helping us reach out not only in specific locations where recruitment is required, but also peripheral/satellite locations from where subscribers are ready to travel to closest metro/city for employment with a respected brand.
  3.  Connect with local educational institutions is giving us the reach for volume leads. Brand image of Client, presence of Client logo, resharing of posts by Client and participation of client in the marketing also has provided an addition push. 
  4. While brand of TrainingCentral is not known to target audience, the collateral shared, our portal presence and experience is getting us the good traction with the leads.  
  5. The campaign is ongoing at this stage and learnings from the campaigns will be shared after refining for client confidentiality concerns.  
Reporting and Risk Management 
  • Regular Friday report to Client on progress on status of the campaign, leads received, interest of TG and conversions. 
  • Report highlights progress, issues faced, and other elements for the campaign.  
About TrainingCentral 

TrainingCentral Solutions Private Limited (estd. 2009) offers training solutions for the Banking, Financial Services, and Insurance (BFSI) domain. 

  •  We have 32+ self-paced online courses across compliance, finance, productivity and other areas 
  •  TC hosts the largest network of trainers in finance all over India – numbering 500+ 
  • The portal now serves as a marketplace with over 30+ titles from our trainers in diverse areas from our network
  •  Our popular solutions include the Learning Essentials Catalogue, Certification for the Mortgage Professional (CMP), Content-Ready Learning Portal (CRLP), and Gamification (to be introduced). 
  • We have serviced over 70 clients in finance, including bank/financial institution/AHF/NBFCs like TJSB, NKGSB, Meghalaya Apex, and so on. TrainingCentral is an ISO 27001:2013 certified organisation.  
About the Client 
  • The Client is a major HFC with presence in 12 states and looking to expand aggressively in many more locations in these cities.
  • It is a subsidiary of a major pan-India financial service provider.  
Contact Details  

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